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Posted: May 18, 2012 6:19:54 am

The Ray Ban Sunglasses Stores industry has begun its recovery from the economic storm. The industry was hit hard during the recession because disposable income and consumer sentiment toward the economy were low; both of which are key drivers of industry revenue. Accordingly, revenue fell in both 2008 and 2009, before an uptick in 2010. Improving incomes and a lower pricing strategy have attracted customers and bolstered sales, with revenue growing in both 2010 and 2011. "Though the industry is expected to post growth from 2010 to 2012, recessionary declines in 2008 and 2009 caused revenue to decline overall at an average annual rate of 1.0% to $1.01 billion over the five years to 2012," said IBISWorld industry analyst Justin Waterman. However, growth will be slightly faster in 2012 with revenue estimated to increase 1.1%. Growth is dependent upon the price and ease of access (i.e. industry players' online sites) of goods: currently the most significant factors driving industry demand. Along with most retail-based industries, the cheap Ray Ban Sunglasses Stores industry struggled as consumer spending and sentiment declined during the recession. As these factors improved, so did industry revenue; these improvements are expect to continue through 2017. However, despite a steady growth forecast, industry revenue will face downward pressure from external competition from e-tailers and big-box stores. For these reasons, industry research firm IBISWorld has added a report on the cheap sunglasses in the US industry to its growing industry report collection.

Posted: Jun 07, 2012 2:30:54 am

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Posted: Jun 15, 2012 8:32:11 am

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